MarketingWhy using Instagram as a marketing platform is necessary: know here why? - Qloud Solutions Pvt. Ltd.

April 16, 2020by Komal Narayankar0
Scale at which Instagram is used is beyond any range
  • 1 billion+ – Total number of Monthly Active Instagram Users
  • 500 million+ – Total number of daily Active Instagram users
  • 500 million+ – Instagram stories daily active users
  • 50 billion+ – Total number of photos shared on Instagram to date
  • 100 million+ – Number of photos and videos are shared per day on Instagram
  • 25 million+ – Number of businesses on Instagram
  • 4.2 billion+ – The number of likes on Instagram per day
  • On an average 58 times greater engagement that facebook
Demographics
  • 56.3% of Instagram users are Females and 43.7% are male.
  • 120.7 million Instagram users are from the US.
  • 89% of users are outside the US.
  • Six in ten online adults have Instagram accounts.
  • 30% of global Instagram audiences were aged between 18 and 24 years and 35 % aged between 25 and 34 years.
  • 72% of teens use Instagram.
  • 73% of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions.
  • 130 million Instagram accounts tap on a shopping post to learn more about products every month.
  • Instagram users will spend an average of 28 minutes per day on the platform in 2020.
Instagram for business
  • An estimated 75.3% of US businesses will be on Instagram in 2020.
  • Instagram Now Has More Than 2 Million Monthly Advertisers and 25 Million Business Profiles.
  • 200 million+ Instagrammers visit at least one business profile daily.
  • 70%of shopping enthusiasts turn to Instagram for product discovery.
  • 1/3 of the most viewed stories are from businesses.
  • 89% indicated that Instagram was the most important social media channel for influencer marketing.
  • User-Generated Content Has a 4.5% Higher Conversion Rate.
  • 55.4% of Influencers use Instagram Stories for Sponsored campaigns.
  • Instagram’s potential advertising reach is 849.3 million users.
Some Fun Facts
  • Instagram is 6th most popular social network worldwide.
  • The Instagram explore page is viewed by 200 million accounts daily.
  • Most liked photo on Instagram is a photo of an egg with 54.2 million likes.
  • 50% of Instagram users use explore page every month.
  • Posts With a Location Get 79% More Engagement.
  • 7 out of 10 Hashtags on Instagram Are Branded.
  • Posts with at least one hashtag average 12.6% more engagement.
  • Most-used Giphy sticker in Stories is Heart Love Sticker by Arata.
  • Most-used Face Filter in Stories is Heart Eyes.
  • Instagram Users Engage More on Weekdays with Tuesday and Thursday showing most engagement.
  • More than half of Instagram Captions & Comments Contain Emojis.
  • Instagram videos get over 2 times more engagement than Instagram photos.
  • The most popular hashtags on Instagram are #Love, #Instagood, #Photooftheday, #Fashion, #travel and #Beautiful.
  • Nano-influencers(500-5k followers) make an average of $114 per video post on Instagram, compared with $100 for an image post and $43 for a story.
  • Power users(30k-500k followers) make an average of $775 for an Instagram video, $507 for an image post and $210 for a story.
  • 68% of people come to Instagram to interact with creators.
  • IGTV app has 7 million installs worldwide

 

Source:omnicoreagency.com

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